One of the most recognised coffee brands in the world needed to make a strong impression during the summer, with its pop-up garden in St. Ann’s Square, Manchester. As well as being ‘an oasis to pause and rest’, the display also featured an insight into the history of coffee, along with information on how people can support the brand’s charitable initiatives.
Johnsons worked on the brand’s promotional project in conjunction with DHB Group, who provide a full range of quality bespoke mobile promotional equipment solutions to blue-chip clients in the UK and throughout Europe.
But the pop-up needed to be something far more than merely a green space in which to sit and drink coffee: the global coffee brand wanted the experience to be immersive, memorable space that told the brand’s story, so special props and talking points were a key feature, such as a hanging chair and a decorative birdcage.
The pop-up café had dedicated areas in the space that embodied the key themes of ‘how it all began’, through to the brand’s charitable work with cows in Rwanda, and the source of the coffee beans used in its chains.
Johnsons supplied £7,000 worth of plants and materials for the one-of-a-kind project, including:
• Ginkgo and bay trees
• Ivy screens and ivy on canes.
The world-renowned coffee brand, which operates thousands of cafes and sells its products in shops around the globe, saw hundreds of customers flock to its Manchester pop-up during its 12-day stint.
The global coffee brand gave out free drinks from its chilled classic range during the peak of summer, including a new signature chocolate drink that launched earlier in the year.
Working with the brand and Johnsons on the project, DHB Group commented: “Johnsons could not have been more friendly, helpful and informative about the variety, the care and the delivery of the products and service they provide. We will use them again and again in the future, and highly recommend their services to all.