Johnsons of Whixley Ltd rebrands to Johnsons Nurseries Ltd

Johnsons of Whixley Ltd rebrands to Johnsons Nurseries Ltd


On the 7th of November 2023, the company 'Johnsons of Whixley Ltd' changed its name to 'Johnsons Nurseries Ltd.'

Founded in 1921 by war veteran Eric Johnson before being purchased by John Richardson in 1964, the now third-generation family business achieved a record sales turnover of £18.8m in its last financial year and has big plans for growth, with the rebrand defining its intention for moving forward.

Graham Richardson, group managing director at Johnsons Nurseries, said: “We have used the generic term ‘Nurserymen’ as part of our branding for years, and it has been an accepted historical collective term that describes the profession and not a deliberate specific reflection on gender within the workforce.

“We are proud of the diversity of our workforce and the contributions that all of our employees make.”

“However, we are acutely aware of this being perceived as outdated and intend to phase out the term over time as we introduce our new brand. This is also an opportunity for us to solidify our place in the market and ensure that the quality and reputation of Johnsons products are maintained for future generations of our workforce, customers and stakeholders.

“Our values remain the same as we aim to continue the legacy of professionalism and reputation that Mr Johnson and the Richardson family have built.”

Other than the name change to our documentation, domains, all other details for the company, and the basis on which we work together, remain the same. Please don't hesitate to contact us if you have any questions.

Posted 29th Nov 11:38am